Hapoel Jerusalem pulled the wrapping off their 2026/27 uniforms this week, the first kit launch since the basketball club struck a new apparel deal with Reebok over the summer.
ONE reports that the club put the new jerseys on show with a group of players modelling them for the cameras, including summer signing Shake Milton, star guard Jared Harper and veteran Israeli swingman Yuval Zusman.
The launch follows the club's announcement, reported by Walla Sport, that Reebok has taken over as Hapoel Jerusalem's official clothing supplier, covering match kits, training wear and the club's wider retail range. CEO Oren Ariely said the partnership with "an international brand with a basketball heritage" was designed in part to answer fan complaints about the price and variety of merchandise, with an expanded line planned for young supporters.
Milton, a 1.98-metre guard who arrived from Partizan Belgrade on a one-year deal reported to be worth around a million dollars, is the marquee new face wearing the strip. Harper, the reigning two-time EuroCup MVP, and Zusman, who recently signed a contract extension through 2027/28 and is also an Israel international, remain the squad's on-court anchors heading into the new season.
Hapoel Jerusalem are set to wear the new uniforms competitively for the first time on September 8, when the Winner Cup group stage opens with an away fixture against Maccabi Ashdod/Be'er Tuvia.
