Israel Sports Pulse
The complete reader-facing name. Clear at launch, energetic in social formats and credible in a funding or partner presentation.
ilsportspulse.comNo registry match at time of check
Approved brand system 01Internal working board · 15 July 2026
Approved identity · local implementation
ISRAEL SPORTS PULSETHE BEAT OF ISRAELI SPORT
The beat of Israeli sport
Fast enough for the match. Serious enough for the story. Built in Israel for supporters everywhere.
THE PULSE
The italic ILSP wordmark has the speed of a sports-broadcast graphic. A small forward-leaning Magen David gives the compact icon a distinctly Israeli signature without turning it into flag decoration.
ISRAEL SPORTS PULSEPARTNER PRESENTATIONYOUR BRAND
01 / Name
Israel Sports Pulse. ILSP for short.
The full name carries Israel, sport and immediacy at first sight. ILSP gives the identity a compact form for avatars, apps, alerts and small mobile placements.
ILSP
The compact expression for icons, app stores, score alerts and social shorthand. The full name remains visible wherever the audience first meets the brand.
ILSPIsrael Sports Pulse
IL Playbook
Distinctive and genuinely sporting in North America, but its business-manual meaning makes the proposition less immediate across future markets.
ilplaybook.comNo registry match at time of check
Israel Sports Desk
Instantly credible and easy to understand in every market, although more descriptive than emotionally distinctive.
israelsportsdesk.comNo registry match at time of check
DOMAIN SYSTEM
Short in public. Protected behind it.
Use one memorable address everywhere, then redirect the local and full-name domains to it.
ilsportspulse.comRecommended public addressNo registry record at time of check
ilpulse.co.ilIsraeli trust and defensive redirectNo registry record at time of check
ilsportspulse.comAbbreviated-name protection and redirectNo registry record at time of check
02 / Identity
Israeli energy, not flag decoration.
The master logo uses only Israeli blue, white and broadcast navy, so it works in one colour on a shirt. Arena cyan is reserved for selected live-interface moments, never the primary sponsor wordmark.
ISRAEL SPORTS PULSETHE BEAT OF ISRAELI SPORT
ISRAEL SPORTS PULSETHE BEAT OF ISRAELI SPORT
Social avatar
Night Navy#07152F
Signal Blue#155EEF
Broadcast Blue#4F7DFF
Editorial Sand#F5F2E9
Alert Coral#FF4D5A
03 / Stress test
If it works on a shirt, it works everywhere.
The sponsor lockup is transparent, one-colour capable and readable without a badge or tagline. The compact ILSP mark is reserved for the app, score bugs and small digital spaces.
DARK KIT · ONE-COLOUR REVERSE32
48
96
Shirt ruleNo live accent in the sponsor wordmarkNo box behind the full lockupOne-colour version always availableCompact icon never replaces the full name at first contact
04 / Voice
Confident. Precise. Close to the action.
The brand should sound like an excellent sports desk, never like a fan account, translation service or automated feed.
Publish the verified development and explain what changes next.
Use the language of the sport. Let facts and analysis create the drama.
Cover every club, league, athlete and community with the same professional standard.
Major international stories earn space when they matter to serious sports fans.
05 / Languages
One masterbrand. Many reading directions.
The symbol must work without the English wordmark, while navigation, typography and story templates are designed for both left-to-right and right-to-left editions.
Launch edition and international sponsor language.
מהדורה מקומית מלאה עם ממשק מימין לשמאל.
A natural second diaspora edition when editorial capacity exists.
A later growth edition with its own copy desk, not machine-only translation.
Language-neutral markThe icon remains recognisable without Latin letters.
Native editorial reviewNames, terminology and headlines are reviewed per language.
RTL from the foundationLayouts mirror intelligently; scorelines and data remain stable.
Shared identityNo separate logos or accounts until an edition has enough daily output.
06 / Assets
Ready for profiles, decks and launch pages.
The approved vector files remain sharp at every size. Use the social avatar inside a circular crop and keep the wordmark clear of photography or sponsor logos.
08 / Commercial
Sponsor the value, not the journalism.
Partners should own useful, clearly labelled products—never editorial conclusions or story selection.
Founding Partner
Site-wide recognition, launch campaign and first refusal on major seasonal packages.
Match Centre
High-frequency utility sponsorship around scores, fixtures, tables and alerts.
Daily Five
A repeatable quiz product with strong habit and social-sharing potential.
From the Archive
Premium storytelling aligned with heritage, community and Jewish sporting memory.
Non-negotiableSponsored labels stay visibleNo sponsor approval of editorial copyNo betting sponsor in youth-facing productsCorrections and source standards remain independent