Hapoel Holon have upgraded a two-season sponsorship relationship into a full front-of-shirt partnership, officially unveiling real estate company Maoz Daniel as the purple club's new main sponsor, ONE reported.
Maoz Daniel had served as Holon's secondary sponsor for the previous two campaigns, with its branding appearing on the penalty circle and around Toto Hall. Under the new agreement, reported to run for three years, the company's logo moves to the players' jerseys as the club's lead commercial partner.
"We are proud to deepen our partnership with Hapoel Holon and become the main sponsor," Maoz Daniel co-CEO Itamar Malka said, according to ONE, describing shared values of excellence and community commitment that he said had made the step a natural one after the company's initial involvement with the club.
Hapoel Holon chairman Eitan Lanciano welcomed the move, praising the Malka family, who own Maoz Daniel, as having become "true purple fans" over the past two seasons and calling them part of the club's extended family.
Maoz Daniel is described in the club's announcement as one of Israel's most experienced real estate developers, with residential projects ranging from apartment blocks to luxury towers around the country under the company motto "quality of life above all."
The announcement lands as Israeli basketball clubs finalise their commercial and squad plans ahead of the new Winner League season, with Holon among the sides looking to build financial stability off the court to match their ambitions on it.
Financial terms of the new deal were not disclosed.
