Beitar Nordia Jerusalem have unveiled their new official kits for the 2026/27 season, rolling out the fresh look from the senior squad all the way down through every youth age group, ONE reported.
The new strips come as two modular sets in the club's familiar yellow and black, built so players and fans can mix and match pieces across the campaign while the colours, the menorah crest and the wider club identity stay constant.
The kits were designed by Itai Dahan, owner of the Jerusalem branding studio Didaa Studio, who is now working with the club for a third consecutive year. Umbro manufactured the finished product, according to the report.
"As a child who collected football shirts, it's a great honour to design kits today and see them on the pitch," Dahan said, a line that captures the personal stake he has taken in the project since first partnering with the club.
Beitar Nordia's leadership said the design process involved close collaboration with club management to make sure the kit reflected the organisation's values, and stressed that giving young players professionally designed uniforms — not just hand-me-down templates — feeds a sense of belonging and pride that starts in the academy.
The club itself has an unusual backstory even by Israeli football's crowded standards. Founded in 2014 by Beitar Jerusalem supporters who rejected the racism and violence associated with parts of that club's fanbase, Nordia took its name from the identity Beitar Jerusalem briefly adopted in 1947 and built itself as a fan-owned, community-first alternative. It competes in Liga Alef, Israel's third tier, with home matches at the Hebrew University Stadium in Jerusalem's Givat Ram.
A kit relaunch is a modest headline in the context of Israeli football's top flight, but for a fan-run club still establishing itself in the lower leagues, presenting a coherent, professionally produced identity from first team to youngest academy group is treated internally as a statement of intent heading into the new season.
